Your brand could very well be your professional services firm??™s most valuable asset. If this is true, then developing a more powerful brand name is the primary task (that??™s why we developed our Brand Building Guide). Not convinced? Think about what a services that are professional is.
Your Brand Defined
An expert solutions brand name is better grasped as your firm??™s reputation and it??™s exposure available on the market. The effectiveness of your brand could be measured as Reputation X Visibility.
There clearly was another dimension that is important of brand as well exactly how appropriate its to your target client audience. More about that later on.
Brand Developing Defined
Brand development may be the procedure for creating and strengthening your expert solutions brand.Continue reading